Nobody deserves to have everything. For a start, it makes a mockery of capitalism. What kind of world would this be if none of us wanted anything ever again? The only reason we work is so that we can get money to buy shiny stuff. If we break the cycle, everyone will go off to lie on the beach and play didgeridoos while the streets fill up with unemployed advertising executives begging for cocaine at the traffic lights. The world just isn't ready for that.